Mirror founder Brynn Putnam returns with Board, a smart gaming screen designed for active entertainment. (Illustrative AI-generated image).
Brynn Putnam, the visionary entrepreneur who transformed home workouts with Mirror, is making a bold comeback. Her new venture, Board, redefines what connected screens can do—this time, blending gaming, movement, and immersive entertainment into a single interactive experience.
Putnam’s return marks a fascinating evolution in the smart screen industry, as she moves from reflective fitness to dynamic play, hinting at how the boundaries between gaming, exercise, and social interaction are dissolving.
The Next Chapter in Smart Screens
Board builds on the foundation of what Mirror achieved but steers it toward an entirely new use case—gamified engagement. The wall-mounted device doubles as a high-definition display and motion sensor hub, allowing users to interact with on-screen games through body movements, gestures, or connected controllers.
Instead of structured fitness classes, Board emphasizes multiplayer gaming experiences, reflex challenges, and even family-friendly competitions—turning living rooms into arenas of interactive fun.
Early demos showcase titles that blend fitness, rhythm, and social play, signaling a future where movement and gaming intersect seamlessly.
From Fitness to Fun
Putnam’s success with Mirror—acquired by Lululemon for $500 million in 2020—cemented her status as a leader in connected wellness tech. Yet, as the fitness-tech sector plateaued, she saw a wider opportunity in active gaming.
“People love to move, but not everyone wants to ‘work out.’ Board makes movement playful again,” Putnam reportedly shared.
This pivot reflects a larger industry trend: the convergence of health, entertainment, and technology, where screens no longer isolate but invite interaction and shared experiences.
The Connected Gaming Ecosystem
Beyond hardware, Board is expected to introduce a dedicated ecosystem—complete with app integrations, live competitions, and cloud-based updates. Its motion sensors and spatial tracking could rival innovations like Apple Vision Pro and Nintendo Switch’s Joy-Con technology.
Experts predict that Board could carve a new niche between home fitness devices and mainstream gaming consoles, tapping into the growing demand for family-centered, physically engaging entertainment.
Market Potential and Challenges
Analysts view Board as a high-stakes experiment in a market dominated by passive entertainment. Success will hinge on pricing, content partnerships, and whether consumers see it as a lifestyle essential or a luxury gadget.
Yet, with Putnam’s proven track record and growing interest in “gamified wellness,” Board might just reignite excitement for connected screens—this time for play, not just performance.
Brynn Putnam’s Board represents more than a comeback—it’s a statement about the next frontier of digital interaction. By merging the spirit of gaming with the interactivity of connected devices, Board could redefine how we play, move, and connect at home.
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FAQs
What is ‘Board’?
Board is a new connected gaming screen founded by Brynn Putnam, the creator of Mirror, combining motion-tracking gameplay and interactive entertainment.
How is Board different from Mirror?
While Mirror focused on fitness and workouts, Board emphasizes gaming, fun, and social interactivity, bringing movement-driven entertainment to homes.
When will Board launch?
An official launch date hasn’t been announced, but early demos and beta programs are expected to roll out soon.
Who is behind Board?
Brynn Putnam, the founder of Mirror and a pioneer in connected wellness technology.
What audience is Board targeting?
Families, gamers, and health-conscious consumers looking for interactive and engaging home entertainment experiences.
Disclaimer:
All logos, trademarks, and brand names referenced herein remain the property of their respective owners. Content is provided for editorial and informational purposes only. Any AI-generated images or visualizations are illustrative and do not represent official assets or associated brands. Readers should verify details with official sources before making business or investment decisions.
