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Apple

Apple coverage on TBB explores the company at the intersection of innovation, design, and long-term strategy. This category covers everything from iPhone, iPad, Mac, Apple Watch, and emerging hardware to iOS, macOS, services, privacy, AI, and the broader Apple ecosystem.

Our focus goes beyond product launches. We examine how Apple’s decisions influence user experience, developer communities, digital privacy, and the global technology landscape—breaking down what’s new, what’s changing, and why it matters in clear, accessible terms for readers who want context, not hype.

AI・Apple・News

How a U.S.–Taiwan trade deal reshapes global tech costs

U.S.–Taiwan Tariff Agreement Lifts TSMC, Promises Lower Costs for iPhones and AI PCs

By TBB Desk

A Trade Deal With Global Consequences The newly finalized tariff agreement between the United States and Taiwan marks

7 min read

55 Reads

Jan 18, 2026

AI・Apple

Apple and Google Redefine the AI Assistant Race

Apple Turns to Google’s Gemini to Upgrade Siri as the AI Race Intensifies

By TBB Desk

For over a decade, Apple positioned itself as the tech industry’s most disciplined innovator—rarely first, often refined. But

5 min read

119 Reads

Jan 12, 2026

Apple

Apple Opens the App Store to Greater Competition

Apple Moves to Open Its App Store to Greater Competition in Japan

By TBB Desk

Apple is taking steps to open its App Store ecosystem to greater competition in Japan, marking another significant

6 min read

75 Reads

Dec 18, 2025

AI・Apple

Vector illustration split screen showing a long podcast timeline on the left and a condensed, highlighted timeline on the right

iOS 26.2 Introduces AI-Powered Podcast Features That Cut Listening Time by 72%

By TBB Desk

Audio has long been positioned as a medium for deep engagement rather than efficiency. Podcasts, in particular, reward

5 min read

75 Reads

Dec 17, 2025

Apple・Gadgets

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Apple’s Foldable iPhone Is Expected to Arrive in 2026

By TBB Desk

For more than half a decade, foldable smartphones have existed at the fringes of the premium mobile market.

7 min read

73 Reads

Dec 16, 2025

Apple・Gadgets

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Why 2026 Might Be the Turning Point for Foldable Phones, Led by Apple and Samsung

By TBB Desk

For years, foldable phones have existed in a strange limbo — exciting to look at, impressive in spec

9 min read

70 Reads

Dec 10, 2025

AI・Apple

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Apple Has a Quiet Advantage in AI. Here’s How It Could Overtake Big Tech Rivals.

By TBB Desk

Apple rarely shouts when it moves. It advances in silence, builds slowly, and launches only when the moment

7 min read

69 Reads

Dec 07, 2025

Apple・Gadgets

The Foldable iPhone Era Begins

Apple’s Long-Awaited Foldable iPhone May Debut at a Premium—Potentially Outpricing Even the iPhone 17 Pro Max

By TBB Desk

Silicon Valley’s unspoken rhythm, major product shifts rarely happen overnight—they build quietly, almost imperceptibly, until they reshape the

7 min read

62 Reads

Nov 25, 2025

Apple・Layoffs

Inside Apple’s Sales Transformation

Apple Restructures Its Sales Division, Cuts Select Roles in a Rare Workforce Reduction

By TBB Desk

For years, Apple has stood apart from Silicon Valley’s cyclical layoffs. While other tech giants trimmed teams during

8 min read

57 Reads

Nov 25, 2025

Apple

iOS 27: Faster, Smarter, More Intelligent

iOS 27: How Apple’s Next Major Update Will Redefine Performance, Speed, and AI Intelligence on the iPhone

By TBB Desk

Apple’s yearly operating system updates typically follow a predictable rhythm—refinements, feature expansions, and UI polish. But iOS 27

7 min read

55 Reads

Nov 23, 2025

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