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Apple

Apple coverage on TBB explores the company at the intersection of innovation, design, and long-term strategy. This category covers everything from iPhone, iPad, Mac, Apple Watch, and emerging hardware to iOS, macOS, services, privacy, AI, and the broader Apple ecosystem.

Our focus goes beyond product launches. We examine how Apple’s decisions influence user experience, developer communities, digital privacy, and the global technology landscape—breaking down what’s new, what’s changing, and why it matters in clear, accessible terms for readers who want context, not hype.

Apple・Technology

Apple’s latest iPad managing smart home devices with its powerful new chip.

The iPad Returns as a Smart Home Controller, Thanks to Its New Chip

By TBB Desk

Apple has reimagined the iPad’s role in modern households. Once primarily a tablet for productivity, media, and gaming,

4 min read

64 Reads

Oct 16, 2025

Apple

Cozy illustration of the new vibrant Apple TV logo and streaming setup for the 2025 rebrand.

Apple Quietly Rebrands Apple TV+ to Apple TV — Here’s What Really Changed

By TBB Desk

You’re mid-binge on Ted Lasso, remote in hand, when Apple makes a stealth move: Apple TV+ has officially

5 min read

63 Reads

Oct 13, 2025

Apple・Technology

Apple Officially Retires Its Clips Video App

Apple Officially Retires Support for the Clips Video-Editing App

By TBB Desk

A Quiet Goodbye to Apple’s Playful Video Editor After eight years of quirky stickers, AR filters, and short-form

7 min read

62 Reads

Oct 12, 2025

Apple・Hardware

Apple Watch SE 3 in action.

Apple Watch SE 3 – Smart Investment or Just Hype?

By TBB Desk

Apple Watch SE 3 – Smart Investment or Just Hype? Once reserved for classic timepieces, it now hosts

7 min read

66 Reads

Sep 26, 2025

Apple・Apps

iOS 26 Liquid Glass Home Screen

Transform iPhone Home Screen with iOS 26 Liquid Glass

By TBB Desk

Transform Your iPhone Home Screen with iOS 26’s Liquid Glass Effects Apple has done it again. With iOS

6 min read

66 Reads

Sep 24, 2025

Apple・Gadgets

Scratches on iPhone 17 Pro

iPhone 17 Pro Scratch Issue Raises Durability Concerns

By TBB Desk

Apple’s iPhone 17 Pro Shows Surprising Vulnerability to Scratches When Apple unveils a new iPhone, it typically arrives

8 min read

76 Reads

Sep 22, 2025

Apple・Gadgets・Technology

Touchscreen MacBook Concept

Touchscreen MacBook Rumors Persist

By TBB Desk

Touchscreen MacBook Rumors Persist: Could Apple Finally Make It Happen? For years, Apple enthusiasts and tech observers have

7 min read

69 Reads

Sep 22, 2025

Apple・Gadgets

Foldable iPhone in Action

Foldable iPhone: Two iPhone Airs Joined at the Hinge

By TBB Desk

Foldable iPhone: Two iPhone Airs Joined at the Hinge, Redefining Portability and Innovation The era of foldable smartphones

7 min read

69 Reads

Sep 22, 2025

AI・Apple・Google・Microsoft・Technology

EV Realty Powers Electric Trucking

Trump’s UK Visit: US Tech Giants Pledge Billions for AI Infrastructure

By TBB Desk

Trump’s UK Visit: US Tech Giants Including OpenAI and Nvidia Pledge Billions for Data Center Expansion U.S. President

7 min read

93 Reads

Sep 19, 2025

Apple・Gadgets

Apple Postpones iPhone Air Launch in China Amid Regulatory Hold-Up on eSIM Approval

Who is the iPhone Air Built For?

By TBB Desk

Who Exactly is the iPhone Air Built For? A Comprehensive Look at Its Audience and Impact Apple has

8 min read

83 Reads

Sep 17, 2025

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