Hasselblad Unveils New Medium Format Flagship with True End-to-End HDR

Hasselblad, the iconic Swedish camera manufacturer renowned for its precision engineering and exceptional image quality, has once again pushed the boundaries of photography with the launch of its new flagship medium format camera, the X2D II 100C. This groundbreaking camera introduces the world’s first true end-to-end high dynamic range (HDR) workflow in a medium format system, setting a new standard for professional photographers. With a host of advanced features, including a 100-megapixel sensor, continuous autofocus, and industry-leading stabilization, the X2D II 100C is designed to deliver unparalleled image quality and creative flexibility.

Key Features of the Hasselblad X2D II 100C

Revolutionary End-to-End HDR Workflow

The X2D II 100C is the first medium format camera to offer a true end-to-end HDR workflow. This innovative feature, powered by Hasselblad’s Natural Colour Solution with High Dynamic Range (HNCS HDR), captures images with exceptional tonal depth and highlight retention, even in challenging lighting conditions. The camera processes HDR images in-camera as HDR HEIF or Ultra HDR JPEG files, allowing photographers to review vivid, true-to-life images instantly on the camera’s upgraded 3.6-inch OLED touchscreen, which boasts a peak brightness of 1,400 nits—75% brighter than its predecessor.

This HDR capability extends to post-production, where photographers can fine-tune their images using the updated Phocus Mobile 2 app. The app supports HDR RAW file editing, ensuring that the vibrant colors and dynamic range captured by the camera are preserved throughout the workflow. This seamless integration makes the X2D II 100C a game-changer for landscape, portrait, and street photographers who demand lifelike color accuracy and tonal richness.

Enhanced Autofocus with LiDAR Technology

The X2D II 100C introduces significant improvements in autofocus performance, addressing one of the key limitations of its predecessor. For the first time in Hasselblad’s medium format lineup, the camera features continuous autofocus (AF-C) with 425 phase-detection autofocus (PDAF) points, a 45% increase over the previous model. The inclusion of LiDAR (Light Detection and Ranging) technology enhances focus accuracy, particularly in low-light conditions, while an AF illuminator further improves performance in dim environments. Additionally, deep learning subject detection algorithms enable precise tracking of humans, dogs, cats, and vehicles, making the camera versatile for dynamic shooting scenarios.

Industry-Leading Stabilization and Design Refinements

The X2D II 100C boasts an upgraded in-body image stabilization (IBIS) system, offering up to 10 stops of correction. This allows photographers to capture sharp, handheld images even in low-light conditions or with slower shutter speeds, expanding creative possibilities for medium format photography. The camera’s design has also been refined, featuring a lighter graphite-grey body, a redesigned ergonomic grip, and a new 5D joystick for intuitive control. A customizable button and a three-level tilting OLED touchscreen further enhance usability, ensuring that photographers can focus on their craft without distraction.

Unmatched Storage and Connectivity

Storage is never a concern with the X2D II 100C, which retains the 1TB internal SSD from its predecessor and adds a CFexpress Type B slot for expanded capacity. This allows photographers to shoot high-resolution 100-megapixel images without worrying about running out of space. The Phocus Mobile 2 app enhances connectivity, offering wireless image transfer, remote camera control, and live view capabilities on iOS devices. The app also includes AI-powered Hasselblad Natural Noise Reduction (HNNR), which minimizes noise in RAW files while preserving details and colors.

The New XCD 35–100mm f/2.8–4 Zoom Lens

Alongside the X2D II 100C, Hasselblad introduced the XCD 35–100mm f/2.8–4 E zoom lens, a versatile addition to the X System. This lens covers a full-frame equivalent focal length of 28–76mm, effectively combining the range of seven Hasselblad prime lenses into one. With a fast f/2.8 aperture at the wide end, the lens excels in low-light conditions and produces smooth bokeh for stunning portraits and street photography. Its advanced optical design, featuring 16 elements in 13 groups, including three aspherical and five extra-low dispersion (ED) elements, ensures edge-to-edge sharpness and vibrant colors optimized for the 100-megapixel sensor.

The lens also incorporates a high-speed stepping motor for fast and accurate autofocus, along with a built-in leaf shutter that supports flash synchronization up to 1/4000s. As part of Hasselblad’s “Exclusive” E-series, this lens delivers top-tier optical performance, making it an ideal companion for the X2D II 100C.

Pricing and Availability

The Hasselblad X2D II 100C is priced at $7,399, a notable reduction compared to its predecessor, making it an attractive option for professional photographers seeking medium format excellence. The XCD 35–100mm f/2.8–4 E lens is available for $4,599. Additional accessories, such as the Vandra Camera Backpack ($469) and new 86mm filters (UV, ND8, and CPL, priced between $299 and $559), complement the system, offering photographers a complete solution for their creative needs.

Why the X2D II 100C Stands Out

The X2D II 100C is more than just a camera; it’s a testament to Hasselblad’s commitment to blending cutting-edge technology with timeless design. Its 100-megapixel sensor delivers unparalleled resolution and detail, while the 15.3 stops of dynamic range ensure lifelike images with accurate colors. The combination of true end-to-end HDR, advanced autofocus, and robust stabilization makes this camera a versatile tool for professionals across genres, from studio portraiture to outdoor landscapes.

The minimalist design, characterized by engraved “H” logos and a subtle “V” insignia, reflects Hasselblad’s dedication to craftsmanship. Despite its advanced features, the camera remains intuitive, with a user-friendly interface and seamless integration with the Phocus Mobile 2 app. For photographers who value image quality above all else, the X2D II 100C offers an unmatched shooting experience.

Hasselblad’s X2D II 100C redefines medium format photography with its groundbreaking end-to-end HDR workflow, enhanced autofocus, and industry-leading stabilization. Paired with the versatile XCD 35–100mm f/2.8–4 E lens, this flagship camera empowers photographers to capture stunning images with unmatched clarity and color fidelity. Whether you’re a seasoned professional or an enthusiast looking to elevate your craft, the X2D II 100C is a worthy investment that delivers exceptional results in every frame.

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