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AI • Mobility

TechCrunch Mobility: All Eyes on Tesla FSD

TBB Desk

15 hours ago · 13 min read

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TBB Desk

15 hours ago · 13 min read

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Tesla vehicle navigating a city street with its Full Self-Driving (FSD) system engaged, showcasing its advanced sensor suite and visualization.
A Tesla equipped with Full Self-Driving technology demonstrates its capabilities on a busy city road. (Illustrative AI-generated image).

Key Takeaways

The main points at a glance

  • Tesla’s Full Self-Driving (FSD) is a highly anticipated but still supervised driver-assist system, facing regulatory scrutiny and competition from companies like Waymo and Cruise, which offer fully driverless services.
  • SpaceX is demonstrating significant growth through its Starlink satellite internet service and leading rocket launch business, potentially closing the valuation gap with Tesla.
  • General Motors is investing $900 million in new battery production facilities in the U.S. to meet increasing EV demand and strengthen its domestic supply chain.
  • Ferrari’s first electric car, the Luce, despite online criticism, is expected to achieve strong sales by appealing to its core demographic of wealthy collectors who value performance and innovation.
  • The robotaxi industry is advancing, with Waymo leading in operations, but faces significant hurdles including high costs, complex regulations, environmental limitations, and public acceptance issues.
  • Tesla’s strategy for autonomous driving relies on its FSD software in existing vehicles, differing from purpose-built robotaxis, but has yet to prove its readiness for fully driverless operation.

Tesla Full Self-Driving: The Big Picture

Tesla’s Full Self-Driving (FSD) is a major focus in mobility news, but other significant developments are also shaping the future of transportation and AI.

FSD is Tesla’s most advanced software, designed to enable a Tesla vehicle to drive autonomously from point A to point B without human intervention. It utilizes cameras, radar, and sophisticated computer chips to interpret road conditions, detect obstacles, and make driving decisions.

Currently, FSD functions as a driver-assist system, not a fully autonomous one. Tesla mandates that drivers keep their hands on the wheel and remain attentive at all times, referring to it as “supervised” FSD. Despite this, CEO Elon Musk has consistently predicted that full autonomy is imminent.

The technology has attracted considerable attention from regulators. The National Highway Traffic Safety Administration (NHTSA) has initiated multiple investigations into Tesla crashes involving FSD. Safety advocates express concerns that the system is not yet ready for public roads and that the name “Full Self-Driving” may mislead users into believing the car can operate without supervision.

Despite ongoing controversy, Tesla continues to release FSD updates. The latest version, FSD 14, introduced earlier this year, features improved lane changes, better intersection handling, and enhanced object detection in adverse weather. Early user feedback suggests significant progress, though the system is still considered imperfect.

Comparing Tesla FSD to Competitors

Tesla’s FSD approach is distinct from competitors like Waymo and Cruise. Waymo, owned by Alphabet, operates a fully driverless taxi service in several U.S. cities. Their vehicles lack steering wheels and pedals, relying on a combination of cameras, lidar, and radar. Waymo has been providing commercial robotaxi services in Phoenix, San Francisco, and Los Angeles for over a year without human safety drivers, a level of autonomy Tesla has yet to achieve.

General Motors’ subsidiary, Cruise, also offers fully driverless taxis in San Francisco and other cities. However, Cruise has encountered safety issues, including an incident where a robotaxi dragged a pedestrian, leading to a temporary suspension of operations. Cruise has since resumed service under new safety protocols.

Amazon’s Zoox is developing a purpose-built robotaxi without a steering wheel and is currently testing its vehicles, offering rides to employees in Las Vegas.

Challenges and Future of Tesla FSD

Tesla faces two primary challenges with FSD. Firstly, it must demonstrate the safety of its camera-only system to regulators to gain approval for a truly driverless version. Secondly, Tesla needs to justify the system’s cost to consumers. FSD is priced at $12,000 for outright purchase or $199 per month via subscription, a cost many find high for a system that still requires driver supervision.

Elon Musk has announced plans for a fully autonomous ride-hailing service called the Robotaxi Network by mid-2026. This service would allow owners to offer their cars for paid rides when not in use. However, no working prototype of this service has been publicly demonstrated.

In summary, while Tesla’s FSD garners significant attention, it is not currently the leader in true autonomous driving. Waymo and Cruise are ahead in operational driverless services, whereas Tesla leads in market anticipation and valuation. The coming year is expected to be critical in this evolving landscape.

SpaceX vs. Tesla: A Shifting Landscape

SpaceX is demonstrating remarkable growth, potentially outpacing Tesla in key areas, according to recent analysis. Founded by Elon Musk, SpaceX has become a dominant force in satellite internet with Starlink and leads the world in rocket launches.

SpaceX’s success is fueled by a strong revenue stream from Starlink, which serves over 4 million subscribers globally in rural and remote areas, and is expanding into aviation and maritime sectors. Billions of dollars are generated annually from these services.

The company’s launch business is also thriving. SpaceX’s reusable Falcon 9 rocket significantly reduces costs, enabling it to conduct over 100 launches annually, far exceeding competitors.

In contrast, Tesla faces increasing competition in the electric vehicle (EV) market. Established automakers like Ford and GM, alongside Chinese companies such as BYD and Nio, are intensifying competition. Tesla’s U.S. EV market share has decreased from over 80% to below 50%.

Tesla’s sales growth has slowed, with deliveries increasing by only 5% in 2025, a significant drop from its historical 50%+ annual growth rate. Profit margins are also declining due to price reductions implemented to remain competitive.

While SpaceX’s financials are private, its valuation is estimated at around $250 billion, closing the gap with Tesla’s approximately $600 billion valuation. This suggests a potential shift in investor focus.

The narrative for Tesla has centered on EVs replacing gasoline cars, a market that is now maturing. SpaceX’s story, however, is about the burgeoning space industry, with Starlink, satellite launches, and the development of the Starship rocket offering substantial future potential.

This dynamic presents a unique situation with two of Musk’s ventures leading their respective industries. Investors may need to increasingly consider SpaceX’s significant growth and potential.

GM’s $900 Million Battery Investment

General Motors (GM) is making a substantial commitment to electric vehicle (EV) battery production with a $900 million investment. This funding will support the construction of a new battery factory in the United States, likely in Ohio or Michigan.

Batteries represent a significant portion of an EV’s cost, typically 30% to 40%. By investing in battery production, GM aims to make EVs more affordable and profitable.

GM operates Ultium Cells, a joint venture with LG Energy Solution, which manages battery plants in Ohio, Tennessee, and Michigan. These facilities produce the large-format pouch cells used in GM’s EVs, including models like the Chevrolet Silverado EV and Cadillac Lyriq.

Increased EV demand has prompted GM to expand its battery capacity. The company sold 125,000 EVs in 2025, up from 75,000 in 2024, with a target of 300,000 by 2027. The new investment is expected to boost GM’s total battery production capacity by approximately 30%.

Impact on the EV Market and American Manufacturing

This expansion in battery production by GM is poised to significantly impact the EV market. It will enable the production of more EVs and increase pressure on competitors like Tesla to bolster their own battery supply chains. Tesla’s 4680 cell factory in Texas has faced scaling challenges, and the company continues to rely on suppliers like Panasonic and CATL.

GM’s investment also underscores a commitment to American manufacturing, leveraging incentives from the Inflation Reduction Act for domestic battery production rather than relying on imports from China.

The funding will also support research into new battery chemistries, including solid-state batteries, which promise enhanced safety and energy density. While mass production of solid-state batteries is still years away, GM aims to be at the forefront of this technology.

This investment is crucial for GM to meet its near-term EV production goals and launch new models in 2026, such as the Chevrolet Equinox EV and Buick Electra, on schedule.

GM’s substantial investment signals a strong commitment to the EV sector, positioning the company as a more formidable competitor, particularly in the truck and SUV segments favored by American consumers.

Ferrari Luce: Defying Online Criticism

Ferrari’s first electric car, the Ferrari Luce, has faced criticism online, with some labeling it a departure from the brand’s heritage. However, sales are expected to remain strong, as Ferrari targets a specific demographic of wealthy collectors rather than social media critics.

Ferrari produces a limited number of vehicles annually, approximately 10,000, with demand consistently exceeding supply. Buyers often face long waiting lists for new models.

The Ferrari Luce is a high-performance electric sedan with a starting price around $400,000. It boasts impressive specifications, including a 375-mile range and a 0-60 mph acceleration time of 2.5 seconds. The car also features a unique sound system designed to replicate the V12 engine roar, addressing concerns from purists about the quietness of EVs.

The negative reactions appear to stem from individuals unlikely to purchase a Ferrari. Actual Ferrari buyers, who are typically affluent and passionate enthusiasts, tend to view the Luce as a natural evolution of the brand rather than a compromise.

Ferrari CEO Benedetto Vigna has stated that the company will continue to produce internal combustion engine vehicles alongside EVs. The Luce is intended as an additional offering, not a replacement for existing models. Pre-orders for the Luce have reportedly been robust, with expectations of selling out the first year’s production quickly.

This situation highlights the disconnect between social media sentiment and actual market demand, particularly for luxury brands. For Ferrari, maintaining its reputation while catering to a core group of discerning customers is key to its sales success.

The Luce also represents a significant development for the automotive industry, demonstrating that even a renowned sports car manufacturer can successfully introduce an electric model while maintaining premium pricing and desirability. This could pave the way for other luxury brands like Lamborghini and Aston Martin to introduce their own electric vehicles.

Robotaxi Reality Check: Progress and Hurdles

The concept of robotaxis has been discussed for years, but the current reality is complex. A recent analysis offers a “robotaxi reality check,” assessing the current state of autonomous ride-hailing services.

Waymo stands out as the leader in the sector. Its fleet of driverless Jaguar I-Pace SUVs completes over 100,000 paid rides weekly across Phoenix, San Francisco, and Los Angeles. Waymo vehicles maintain a strong safety record, with significantly fewer accidents per mile compared to human drivers.

Cruise has resumed operations following a 2023 incident, offering driverless rides in Phoenix and gradually expanding its service area. Cruise utilizes modified Chevy Bolt EVs and is developing a purpose-built robotaxi called the Origin.

Zoox continues to test its distinctive pod-like robotaxis in Las Vegas and San Francisco, with plans to launch commercial operations in a city later this year.

Challenges Facing Robotaxi Adoption

The primary obstacle for robotaxis is cost. Equipping a fleet with the necessary sensors and software is expensive, with each Waymo vehicle costing approximately $100,000 to outfit. This high cost necessitates pricing that remains competitive with traditional ride-sharing services.

Regulatory frameworks also pose a challenge, as rules for autonomous vehicles vary significantly by city and state. Navigating these diverse regulations to gain operational approval in multiple locations requires substantial time and resources.

Environmental conditions, such as heavy rain, snow, and fog, can interfere with sensor performance, limiting operations in certain climates. Waymo, for instance, primarily operates in sunnier regions like Phoenix and parts of California, avoiding snowy cities like Chicago or Boston.

Public acceptance remains a concern, with a notable percentage of the population expressing reluctance to ride in driverless vehicles. While this sentiment is gradually improving, it still represents a significant factor.

Tesla has yet to launch a robotaxi service, despite Elon Musk’s previous statements. The company’s strategy involves using standard Teslas equipped with FSD software, which could be more cost-effective but requires the system to perform reliably on public roads under all conditions. Tesla has not yet proven FSD’s safety for driverless operation.

The current reality of robotaxis involves significant progress by leaders like Waymo, alongside substantial challenges related to cost, regulation, environmental factors, and public perception. Tesla’s approach remains distinct, focusing on FSD integration into existing vehicles rather than purpose-built robotaxis.

Frequently Asked Questions

What is Tesla's Full Self-Driving (FSD) system?

Tesla's Full Self-Driving (FSD) is an advanced driver-assist software package designed to enable a Tesla vehicle to drive autonomously. It uses cameras, radar, and computer chips to navigate. However, it currently requires constant driver supervision and is not a fully autonomous system.

How does Tesla FSD compare to Waymo or Cruise?

Waymo and Cruise operate fully driverless taxi services without human safety drivers in certain cities. Tesla's FSD is still a supervised system, meaning drivers must remain attentive and ready to take control at all times.

Why is SpaceX growing so rapidly?

SpaceX's growth is driven by its successful Starlink satellite internet service, which has millions of subscribers, and its dominant position in the rocket launch market. Its reusable rockets significantly reduce costs, allowing for frequent launches.

Why is GM investing so much in battery production?

Batteries are the most expensive component of electric vehicles. By investing $900 million in new battery factories, GM aims to control production costs, increase EV affordability, and meet the growing demand for electric vehicles.

Will people buy the Ferrari Luce despite online criticism?

Yes, Ferrari targets wealthy collectors who are less influenced by online criticism and more interested in performance and exclusivity. Demand for Ferraris already exceeds supply, suggesting the Luce will likely sell out its initial production run.

What are the main challenges for robotaxi services?

Key challenges include the high cost of equipping vehicles, complex and varied regulations across different cities and states, sensor performance limitations in adverse weather, and gaining public trust and acceptance for driverless rides.

Is Tesla planning a robotaxi service?

Elon Musk has announced plans for a Robotaxi Network by mid-2026. Tesla's approach involves using standard Teslas equipped with FSD software rather than purpose-built robotaxis, but the system must first prove its safety for driverless operation.

References

  • TechCrunch Mobility: All eyes on Tesla FSD – Original report (TechCrunch)
  • TechCrunch Mobility: All eyes on Tesla FSD – TechCrunch – This is the original RSS item that sets the topic of Tesla FSD as the focus.
  • TechCrunch Mobility: SpaceX rockets past Tesla – TechCrunch – This source adds the angle of SpaceX's growth relative to Tesla, suggesting a shift in focus.
  • TechCrunch Mobility: Inside GM’s $900M EV battery gamble – TechCrunch – This source provides details on GM's $900 million investment in EV batteries, a key industry development.
  • TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce – TechCrunch – This source adds a human interest angle about public perception of the Ferrari Luce, a luxury EV.
  • TechCrunch Mobility: Robotaxi reality check – TechCrunch – This source provides a reality check on robotaxis, likely evaluating their current state and challenges.
  • autonomous vehicles, Full Self-Driving, NHTSA, tesla, Waymo

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