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Apple • Technology

Apple Price Hikes, iOS 27 Beta 2, and WatchOS Changes: What You Need to Know

TBB Desk

1 hour ago · 11 min read

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TBB Desk

1 hour ago · 11 min read

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Apple logo with a graph showing price increases and icons for iOS and watchOS.
Key updates including Apple price hikes, the latest iOS 27 beta 2, and watchOS 27 changes. (Illustrative AI-generated image).

Key Takeaways

The main points at a glance

  • Apple has implemented price increases across all Mac and iPad models, making new purchases more expensive.
  • iOS 27 beta 2 has been released, maintaining full backward compatibility with all iPhones that ran iOS 26.
  • watchOS 27 will not support several older Apple Watch models, potentially leaving some users unable to upgrade.
  • Apple Intelligence 2.0 is coming, promising smarter Siri and AI-powered features across Apple devices, with a focus on on-device processing and privacy.
  • John Ternus is reportedly restructuring Apple’s design team to re-center design within the company’s core engineering and decision-making processes.
  • The changes present a mixed bag for consumers: higher hardware costs, potential obsolescence for older Apple Watches, but improved iPhone software and AI capabilities.

Apple just made your next Mac more expensive, your current Apple Watch potentially obsolete, and your iPhone smarter. All in one week.

Between June 19 and June 25, 2026, the company rolled out a series of announcements that touch nearly every product category. There are Apple price increases on every Mac and iPad. There is a new developer beta of iOS 27. There is a watchOS update that leaves many older Apple Watch models behind. And there is a fresh wave of Apple Intelligence features that promise to change how you use your devices.

This article breaks down each change in plain English. We will look at what the Apple price increases mean for your wallet, what new features are coming to your iPhone with iOS 27 beta 2, whether your Apple Watch is still supported by watchOS 27, and what Apple’s AI plans look like. We will also explain why Apple’s hardware chief, John Ternus, is reshaping the company’s design team.

Apple Price Increases on Macs and iPads

Apple has raised prices on all Mac and iPad models. The increases are significant, according to multiple reports. The podcast hosts from 9to5Mac’s Happy Hour described them as “shocking.”

Exact dollar amounts have not been confirmed by Apple. But the price jump covers the entire lineup. That means the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro are all more expensive. The same goes for every iPad, from the basic iPad to the iPad Pro.

Why now? Apple does not usually raise prices in the middle of a product cycle. The move suggests higher component costs, currency shifts, or a change in market strategy. For consumers, the timing is tough. Many people were already waiting for the next generation of Macs and iPads. Now they face a higher entry price.

If you were planning to buy a new Mac or iPad soon, you may want to act quickly. Apple could keep these prices for a while. But the company has not said whether the increases are temporary or permanent. For now, the message is clear: Apple products are getting more expensive.

iOS 27 Beta 2: New Features for Your iPhone

Apple seeded the second developer beta of iOS 27 on June 19. This is the software that will eventually run on all iPhones that support iOS 26. In a rare move, Apple kept full backward compatibility. Every iPhone that could run iOS 26 can also run iOS 27. That is good news for users who worry about being left behind.

So what is new in iOS 27 beta 2? The update focuses on polish and new user-facing features. Early testers report improvements to the Control Center, new widgets, and tweaks to the lock screen. There are also enhancements to Messages and FaceTime. The beta refines the changes Apple previewed at WWDC in June.

Developers are the main audience for this beta. They need to test their apps before the public release later this year. But power users can also install the beta if they want a sneak peek. Just be aware that beta software can have bugs and battery drain.

The big story here is not just the features. It is the compatibility. By supporting all iPhones from the previous generation, Apple is sending a signal that it values longevity. That stands in contrast to what it is doing with the Apple Watch.

watchOS 27 Drops Support for Older Apple Watch Models

While iOS 27 supports every iPhone that ran iOS 26, watchOS 27 is taking a different path. The new version drops support for several older Apple Watch models. The exact list of dropped models has not been fully detailed, but the change is significant. Many users who bought an Apple Watch in the last few years may find they cannot upgrade to watchOS 27.

The podcast hosts called the move “unfair” because it creates a split between iPhone and Watch compatibility. If you have an older Apple Watch, you will keep the current watchOS 26. But you will miss out on new features, security updates, and bug fixes that come with watchOS 27.

Apple also seeded a new watchOS 27 beta specifically for the Apple Watch Ultra 3. That suggests the Ultra 3 will be a focus for the upcoming release. The Ultra line is Apple’s premium, rugged watch. If you own an older model like the Series 4 or 5, you may be out of luck.

For consumers, this means you need to check your Apple Watch model before assuming you can upgrade. Apple has not said why it cut support. It could be due to hardware limitations or a push to encourage upgrades. Either way, it is a reminder that smartwatches have shorter lifespans than phones.

Apple Intelligence 2.0: The Future of AI on Your Devices

Alongside the beta releases, Apple announced the next generation of its artificial intelligence system. The company calls it Apple Intelligence 2.0. It includes a revamped Siri and new AI-powered features that will work across iPhone, iPad, and Mac.

The announcement came as an official press release from Apple. It describes features like smarter voice commands, better on-device processing, and deeper integration with apps. Siri will be able to handle more complex requests. The AI will also learn from your usage patterns to offer proactive suggestions.

These new AI capabilities are expected to arrive with the final version of iOS 27 later this year. Developers can start testing some of them in the current beta. But many features may require newer hardware, especially for on-device processing.

Apple Intelligence 2.0 is part of a broader push by the company to catch up in the AI race. Competitors like Google and Samsung have been adding generative AI features to their devices. Apple is betting that privacy-focused, on-device AI will be a differentiator. The new Siri will process most requests locally, not in the cloud.

For general users, this means your iPhone, iPad, or Mac will become more helpful over time. You will be able to ask Siri to do more without repeating yourself. The AI will also work across apps, so you can, for example, ask it to find a photo from a specific trip and send it to a contact. These are the kinds of features that make a device feel smarter.

John Ternus Rebuilds Apple’s Design Team

John Ternus, Apple’s senior vice president of Hardware Engineering, is reportedly working to restructure the company’s design team. According to the Happy Hour podcast, Ternus wants to re-establish the design team at the center of Apple’s decision-making.

This is a notable shift. For years, Apple’s design team operated under Jony Ive with a strong, independent voice. After Ive left in 2019, the team was reorganized and some key designers departed. Ternus now appears to be bringing design back into the core engineering process.

What does that mean for future products? A stronger design team could lead to more cohesive hardware and software integration. It could also mean faster innovation in areas like foldable devices, mixed reality, and new Mac designs. Ternus has been a key figure in Apple’s recent product launches, including the Mac transition to Apple Silicon and the Vision Pro headset.

The restructuring is still underway. Apple has not confirmed the changes publicly. But the report suggests Ternus is serious about making design a priority again. For consumers, this could mean better-looking and more intuitive devices in the years ahead.

Key Takeaways for Consumers and Developers

This week’s Apple news is a mixed bag. For consumers, the biggest immediate impact is the Apple price increase on Macs and iPads. If you are in the market for a new computer or tablet, you will pay more than you would have a week ago. That is a real hit to your budget.

For Apple Watch owners, the watchOS 27 compatibility change is a warning. Your device may not get the latest software. If you have an older model, you might want to plan for an upgrade sooner rather than later.

For iPhone users, the news is mostly positive. iOS 27 will run on your current device, and it brings useful new features plus a smarter Siri. The AI improvements are exciting, but they will take time to roll out fully.

For developers, the iOS 27 beta 2 is a chance to test new APIs and prepare apps for the fall release. The watchOS beta for Ultra 3 is also a sign that Apple is focusing on that high-end model.

And for anyone following Apple’s internal moves, John Ternus’s design team rebuild is a long-term story. It could shape the look and feel of Apple products for the next decade.

In short, this was a busy week for Apple. Prices went up, software got smarter, and some devices got left behind. Stay tuned for more details as the betas mature and the final releases approach.

Frequently Asked Questions

Why has Apple increased prices on Macs and iPads?

Apple has raised prices on all Mac and iPad models. While the company hasn't confirmed exact reasons, potential factors include higher component costs, currency fluctuations, or a shift in market strategy. This move affects the entire product lineup, from entry-level models to high-end devices.

What are the key new features in iOS 27 beta 2?

iOS 27 beta 2 focuses on refining user-facing features and overall polish. Testers have noted improvements to the Control Center, new widgets, lock screen tweaks, and enhancements to Messages and FaceTime. The beta also prepares apps for the public release later this year.

Which Apple Watch models will not be supported by watchOS 27?

Apple has not released a definitive list, but watchOS 27 will drop support for several older Apple Watch models. This means users with these devices will not receive the latest features, security updates, or bug fixes available in watchOS 27.

What is Apple Intelligence 2.0?

Apple Intelligence 2.0 is the next generation of Apple's AI system, featuring a revamped Siri and new AI-powered capabilities integrated across iPhone, iPad, and Mac. It aims to provide smarter voice commands, better on-device processing, and deeper app integration, with a strong emphasis on user privacy.

Will my current iPhone be able to run iOS 27?

Yes, Apple has maintained full backward compatibility for iOS 27. Every iPhone model that was capable of running iOS 26 will also be able to run iOS 27, ensuring users are not left behind by software updates.

Why is Apple's design team being restructured?

John Ternus, SVP of Hardware Engineering, is reportedly restructuring the design team to bring it back to the center of Apple's decision-making. This move aims to strengthen the integration of design into the core engineering process, potentially leading to more cohesive products and faster innovation.

Are the Apple price increases permanent?

Apple has not specified whether the recent price increases on Macs and iPads are temporary or permanent. Consumers facing these higher prices may want to consider purchasing sooner rather than later, as the company has not indicated a timeline for potential price adjustments.

What does the watchOS 27 change mean for older Apple Watch users?

The decision to drop support for older Apple Watch models in watchOS 27 means those users will be stuck on watchOS 26. They will miss out on new features and security updates, which could be a significant drawback and may encourage them to upgrade sooner than planned.

References

  • iOS 27 beta 2, Apple price increases, Apple Watch OS support – Original report (9to5Mac)
  • Apple Seeds New watchOS 27 Beta for Apple Watch Ultra 3 – MacRumors – Confirms that Apple seeded a new watchOS 27 beta specifically for the Apple Watch Ultra 3.
  • Apple Significantly Raises Prices on All Macs & iPads – OS X Daily – Adds confirmation that the price increase covers the entire Mac and iPad line, described as 'significant'.
  • News on the sidelines, June 19 – 25 – آي-فون إسلام – Provides the timeline context that all these Apple announcements happened between June 19 and 25.
  • Apple unveils next generation of Apple Intelligence, Siri AI, and more – Apple – Official Apple announcement of next-generation Apple Intelligence and Siri AI features, coinciding with the beta releases.
  • Everything New in iOS 27 Beta 2 – MacRumors – Dedicated article detailing all changes and new features found in iOS 27 beta 2.
  • Apple Intelligence, Apple Price Hikes, iOS 27, Mac and iPad Pricing, watchOS

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